This blogpost is going to help you monetize your YouTube channel with AdSense and more tips to increase your income. So read carefully.
For more information about: How to become a youtuber: beginner's guide
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Introduction
YouTube monetization means you earn revenue from your YouTube channel in different ways. Everybody wants to earn revenue from their YouTube channel. The most popular way is by monetizing your videos by ads. You can earn money from advertisements displaying on your videos. Youtube has paid nearly $30 billion to creators, artists, and media organizations over the last three years through AdSense.
YouTube AdSense Program: The YouTube AdSense Program allows content creator to earn money by displaying ads on their videos. When you enable monetization on your channel, YouTube will display ads before, during or after your videos. You earn a share of the revenue generated from these advertisements.
Benefits of Monetizing Your Channel through Ads: Monetizing your content through ads can generate a passive income for you. As your channel grows, attract more viewers your earnings will increase. By this, content creators are going to make high-quality content and grow their channel for monetization.
YouTube Channel Eligibility for AdSense
You need to be eligible for YouTube Partner Program (YPP) for monetizing your channel through AdSense. There are several criteria that you must follow. You must follow YouTube's policies and guidelines. One important thing is that you need to upload original content that is valuable to viewers. Remember this eligibility is for August, 2023, there can be new eligibility requirements for monetization. So keep in mind that you should always check the latest eligibility requirements.
Requirements for YouTube Partner Program Eligibility:
For Ads—
- Watch Time: Your channel must have at least 4,000 watch hours in the last 12 months or 10 million shorts views in the last 90 days.
- Subscribers: Your channel must have 1,000 subscribers.
- YouTube Policies: Your channel must follow with YouTube's Community Guidelines and Terms of Service. This includes avoiding copyright infringement, inappropriate content and any form of spam.
For Fan-Fundings—
In June, 2023, YouTube announced that you can monetize your channel with fan-fundings with less subscribers and watch time. Fan-fundings include Super Thanks, Super Chats (Through Live streaming), Channel membership and ability to promote their own products through YouTube Shopping. It can help small creators to earn money through fan-fundings to keep them motivated to grow further more.
- Valid Upload: To apply for Fan-fundings, you would need atleast 3 public uploads in the last 90 days.
- Watch Time: You would need 3,000 watch hours in the past year or 3M Shorts views in the last 90 days.
- Subscribers: You need atleast 500 subscribers instead of 1,000 subscribers.
Steps to Enable Monetization on Your Channel:
Meet Eligibility Requirements: Make sure that your channel meets the requirements mentioned above in terms of watch time and subscribers.
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2. Sign Up for AdSense: Create a Google AdSense account or link an existing one to your YouTube channel. AdSense is the platform through which you'll receive payments for the ads displayed on your videos.
3. Agree to YPP Terms: Review and agree to the YouTube Partner Program terms and conditions.
4. Wait for Review: Once you've enabled monetization, your channel will be reviewed by YouTube to ensure it complies with the YPP policies. This review process may take about a month.
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While you are waiting for review, you need to upload videos consistently. Always remember consistency is one of the important key for a High-paying YouTube channel. Remember, mostly it takes time for meeting the eligibility requirements but with some luck or strategy, your videos can go viral in a day. But, it is very rare to get viral in such a short time, so stay patient and upload consistently to grow your YouTube channel.
Creating Ad-Friendly Content
YouTube's content guidelines are essential to follow if you want to monetize your channel by AdSense. Ad-friendly content ensures that ads can be displayed on your videos without any concerns of brand safety. Here are some guidelines and tips to follow for creating ad-friendly content.
Understanding YouTube's Content Guidelines:
- Ad-friendly Content: YouTube's policies ensure that your content is suitable for advertisers. It should not include hate speech, violence, adult content, any sensitive topics. Also try not to include harmful or controversial topics.
- Copyright and Intellectual Property: Make sure that you have the rights to use any copyrighted material in your video. With unauthorised use of copyrighted content, you can't monetize your channel and even you may get channel strikes.
- Originality and Value: Focus on creating original and valuable content for your audience. Videos that are original, unique, entertaining, educated or solve a problem are Ad-friendly content.
Tips for Producing Advertiser-Friendly Videos:
- Research and Plan: Before making a video, research to understand your target audience's interests. Plan your content accordingly to make sure it aligns with your viewers interests.
- Positive and Family-Friendly: Focus on creating positive and family-friendly content. Most of the advertisers prefer family-friendly and positive content. Don't use too much double meaning or adult language in your videos.
- Avoid Controversial Topics: Always try to avoid controversial topics. Don't share your opinion on any religion, gender, country etc. Controversial and sensitive topics are inappropriate for advertising. So what you're showing in your video, be careful.
- High Production Quality: Invest in the production quality of your videos. Invest in better lighting, camera and audio to make your videos high-quality.
- Use Appropriate Language: Use appropriate language in your videos. Try to avoid offensive language in your videos.
- Consistency: Consistently upload videos. Plan your videos and which date to upload. Schedule your videos. Remember, for monetizing your channel or to create a community you need to upload videos regularly and stay patient.
If you create ad-friendly content, your chances of getting your channel monetize will increase. Not only for monetizing channel but also for a successful YouTube career.
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Ad Formats and Revenue Generation
There are several ad formats on YouTube that content creator can set to generate revenue through AdSense program. These ad formats are designed to be relevant to viewers and giving opportunities to creators to generate revenue with different ads. Here are the different ad formats on YouTube.
Overlay Ads: Overlay ads appear on the lower portion of the video. They are also known as "banner ads". These ads can be closed by viewers. Youtubers earn revenue when viewers interact or click these ads.
Skippable Video Ads (TrueView Ads): Skippable video ads, also known as TrueView ads allows viewers to skip the ad after 5 seconds. If the viewer watches the entire ad or interact with it, the YouTuber earns revenue. These ads can be placed at the start, middle or in the end of the video.
Non-Skippable Video Ads: Non-Skippable ads that viewers can't skip. These ads typically last 15-20 seconds. YouTubers earn revenue based on ad impressions or views.
Bumper Ads: Bumper ads are non-skippable video ads that are limited to six seconds in length. They are short and impactful. They appear at the start or in the end of the main video content. YouTubers earn revenue based on ad impressions.
In-feed Video Ads: In-feed Video Ads are videos that appears in YouTube search results or YouTube home page. These ads are like YouTube videos that has a thumbnail, a headline and up to 2 lines of text. When viewers interact with the thumbnail they are taken to the YouTube page for the ad.
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